Jada Pollock, manager to Grammy award-winning Afrobeats singer, WizKid, has been named Executive of the Week by Billboard.
The announcement was made via Billboard Hip-hop’s Twitter page on Friday, to recognise Pollock’s efforts with WizKid’s hit song Essence.
“With the chart-topping success of Wizkid’s ‘Essence’, his manager Jada Pollock earns the title of Billboard’s Executive of the Week.” the tweet read.
Presently holding the number one spot on the Billboard Hot R&B songs chart, Essence, which features Tems, has been the most commercially successful song on WizKid’s fourth studio album, ‘Made in Lagos’. Earlier in the month, Essence was certified Gold by the Recording Industry Association of America after selling 500,000 units in the US.
Speaking on the success of the album, Pollock stated that, “The album is truly a reflection of Wiz’s growth as both an artist and an individual.”
“Made in Lagos is purely good music. It’s real and people are genuinely gravitating towards it, irrespective of space and time. There’s something in the album for everyone and every mood,” she added.
When asked about decisions made to enable Essence top the charts, she said that the “anticipation has grown organically with time; I wouldn’t say there were any specific plays or decisions that were made to achieve that.”
She, however, disclosed that “Wiz always wanted to do a video for the record before it started to grow. We pushed to make it happen and watched the record performance drive further on the Hot 100 chart each week, and today we have a No. 1 song on urban radio in the U.S.”
Pollock further praised the producers of the song, LegenduryBeatz and P2J, for helping the song achieve its “feel good” vibe.
“This song in particular has a sound that makes you feel so good whenever you hear it. LegenduryBeatz and P2J, the producers of the record, did a great job blending the drums from Afroswing with the ’90s R&B melodies,” she said.
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